|CUTTING EDGE MEDIA CELEBRATES 20 YEARS IN BUSINESS
ELIZABETHTOWN, Pa, December 12, 2011 – Cutting Edge Media Inc., a nationally-recognized provider of performance-based marketing solutions, celebrates its 20 year anniversary.
Cutting Edge Media has enjoyed significant growth this year adding staff in public relations and social media, marketing, compliance, technology, design and sales. This expansion has allowed the company to better serve its clients providing additional capabilities and a stronger commitment to each partner.
“We have a lot of great opportunities in the pipeline and are committed to making the investments that will position us for success over the next 20 years and beyond,” said Peter Wilson, who has served as President and CEO of the business since 2010, adding “I believe our reputation and longevity speak volumes about how we operate.”
Founded by Elizabethtown, Pa native, Phil Longenecker in 1991, Cutting Edge Media has consistently focused on partnering with the strongest advertisers, marketers and publishers in performance marketing. The company offers a wide range of performance-marketing services including a leading affiliate network – Cutting Edge Offers, email marketing, data brokerage, lead generation and sales, the publishing of specialty magazines and technology including an offer management platform and a CRM system.
“The principles that were key to our success 20 years ago – delivering great service, building strategic partnerships, investing for the long-term, working hard and having fun – continue to serve us well in 2011,” said Wilson.
The company’s affiliate network, Cutting Edge Offers, has made additional strides in leading the performance marketing arena by expanding beyond their once niche, Business Opportunities, and forging partnerships with leading brands across many verticals including education, health and wellness, credit and debt financing and insurance.
“As someone that has been with Cutting Edge for more than a decade, I can tell you that it is a really exciting time for us right now,” said Trisha Hawthorne, who leads the network and data business, “in a rapidly changing marketplace, we are evolving alongside our customers and will continue to build Cutting Edge Media as the premiere brand in performance marketing.”
About Cutting Edge Media, Inc.
Cutting Edge Media, Inc. is a nationally-recognized provider of performance-based marketing solutions for advertisers, marketers and publishers. Since 1991, the company has demonstrated its commitment to continual development, innovation, quality and service.
Cutting Edge Media provides a multi-channel marketing approach to gain businesses customers and increase their ROI. Cutting Edge Media is the provider of a leading affiliate network – Cutting Edge Offers, email marketing, data brokerage, lead generation and sales, the publisher of specialty magazines – including Home Business Connection and creator of technology including an offer management platform and a CRM system. Cutting Edge Media is a platinum member of the Performance Marketing Association.
About Cutting Edge Offers
Cutting Edge Offers is a full-service affiliate and data management network of Cutting Edge Media, Inc. – the leader in performance marketing since 1991.
Cutting Edge Offers is comprised of a robust team of experienced sales and affiliate managers, creative designers, data analysts and web technicians dedicated to guiding their partners through a complete performance marketing plan and providing the insights necessary for success. Specializing in business opportunities, Cutting Edge Offers has expanded into a variety of markets including education, health and wellness, credit and debt financing and insurance, facilitating a wide array of advertising campaigns, including affiliate marketing programs, email marketing, lead generation, paid search advertising, social media, pay per click services and more.